Who are we?

Converse Netherlands B.V., a company incorporated under the laws of the Netherlands with its registered address at Colosseum 1, 1213 NL Hilversum (hereafter also: “Converse” or “We”), is responsible for the processing of your personal data obtained (a) on or via our European Converse websites (hereinafter: “Converse EU Websites”) and (b) on or via the use of the Converse+ or other Converse applications available on mobile devices (hereinafter: “Converse Mobile Applications”)

Converse Group

We are a subsidiary company of Converse Inc., with headquarters in the USA. Converse, Inc. and all of its European affiliates involved in the distribution and sale of Converse branded products will hereafter be referred to as “Converse”. All websites relating to Converse products or the Converse brand will hereafter be referred to as “Converse Sites”.

Collecting information.

When you visit Converse’s EU Websites or use Converse Mobile Applications, we obtain personal information which you knowingly disclose to us. We request information when you make purchases, which may include name, address, telephone number, email address, gender or credit card information, when you request a catalogue, request to receive communications, when you register/sign up to become a member, when you participate in any other website service, or when you become a registered user of a mobile application.

If you sign up as a member and you expressly opt-in to receive personalized communications by email or sms messages, we will use your personal information to create a user profile. In this context, we may combine the information you give us online with other information from Converse sources, transactions and communications collected or processed by Converse. This may include data from the specific Converse EU Website, any other Converse Sites, specific Converse Mobile Applications, physical Converse stores, direct mail, on- and offline events, on- and offline contests or online marketing.

Once you become a member, the data actively submitted by you on a Converse EU Website and on other Converse Sites will be registered in the central Converse database in the USA. Once you register to use a Converse Mobile Application, the data actively submitted by you when registering via the Converse Mobile Application will be registered in the central Converse database in the USA.

If you are no longer interested in receiving information, please refer to the header “How to opt out, remove or modify information you have provided to us.”

In addition, like many websites, when you surf or browse Converse’s EU Websites, we use cookies and pixel tags to enhance your website experience and to collect aggregate traffic information for trends and statistics. For more info, please see the “cookies and pixel tags” below.

Using information


Sharing Information for Converse Business.

The personal information actively submitted by you on our Converse EU Websites or via the Converse Mobile Applications will be used for the purpose for which you have specifically submitted them, such as the execution of your purchase order, participation in a contest, receiving information from Converse, etc. We may also use this information, and any info collected by means of cookies or pixel tags to improve our Converse EU Websites, to improve the Converse Mobile Applications, prevent or detect fraud or abuses of our Converse EU Websites or Converse Mobile Applications and to enable third parties to carry out technical, logistical or other functions/tasks on our behalf.

Please note that we reserve the right to link personal data submitted by you on our Converse EU Websites or via the Converse Mobile Applications with other personal data about you that Converse may have obtained via other Converse Sites.

Furthermore, we may use any information obtained about you via the Converse EU Websites to personalize your Converse site experience and to allow us to deliver the type of content and product offerings in which you or our consumers in general are most interested to learn about, or in the communication with our consumers (e.g., via help chats).

We may disclose specific information upon governmental request, in response to a court order, when required by law or to protect our or others’ rights, property or safety. We may share information to prevent illegal uses of the Converse EU Websites or the Converse Mobile Applications or violations of the Terms of Use, or defend ourselves against third party claims. We may also share information with companies assisting us in fraud protection and/or investigation (e.g. counterfeiting). We do not provide this information to these agencies or companies for marketing or commercial purposes.

Sharing Information with the Converse Group Companies.

All data obtained by us via a Converse EU Website or a Converse Mobile Application will be transferred to Converse in the USA, because the processing of your data takes place in databases in the USA. Converse in the USA complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. Converse in the USA self-certifies compliance with the U.S.-EU Safe Harbor and U.S.-Swiss Safe Harbor principles. (For more information, see and This means that an adequate level of privacy protection is provided.

We may share your personal data with other Converse companies to the extent this is necessary for the purposes for which you specifically submitted them.

Sharing Information with third party processors.

For the purpose of operating our business, third parties (e.g. credit card companies, shipping companies, customer service providers) may process your data, however only to the extent this is necessary to conduct Converse business. Converse has procedures in place to ensure that these third party companies value your privacy.

We do not sell, trade, share or transfer your personal data to any outside parties other than Converse and third party processors.

Social Platforms

Please note that, if you choose to select that option, your activity on the Converse EU Websites will also be made available to social platforms such as Facebook and Twitter. Please read the privacy policies of those social platforms, because your Converse EU Website activities published on those platforms will no longer be governed by Converse’s Privacy Policy.


Cookies and pixel tags

To provide the best possible user experience and complete online shopping orders the Converse EU Website utilizes cookies. By continuing to use the Converse EU Website you are giving consent to accept the use of cookies unless you choose to turn off all cookies by modifying your browser settings. For more information about the use of cookies or disabling cookies on your browser please read below.

Converse receives and records information from your browser when you use the Converse Sites and may use a variety of methods, such as cookies and pixel tags, to collect this information. Cookies are pieces of information that the Converse EU Website sends to your computer while you are browsing the Converse EU Website. Cookies work in combination with content within the Converse EU Website itself, to capture and remember information. For instance, cookies are used to remember and process the items in your shopping cart.

We use cookies and pixel tags (pixel tags are tiny graphic images) to track – in aggregate form only – our customer’s site usage and understand our customer’s preferences (such as country and language choices). This enables us to provide our customers with services or to improve the customer’s site experience. We also use cookies and pixel tags to provide us with aggregate data about site traffic and site interaction, to identify trends and obtain statistics, etc., so that we can offer better site experiences and tools in the future. We may contract with third parties to assist us in gathering data, however, they are not permitted to use information collected except to help Converse conduct and improve its business.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Each browser is a little different, so look at your browser’s “Help” menu to learn the correct way to modify your cookies. If you turn cookies off, you won’t have access to many features that make this website more efficient and some of our services will not function properly. As cookies are used to track shopping cart items through the order process, it will not be possible to place an order.

We also work with other companies who use tracking technologies to serve ads on our behalf across the Internet. These companies may collect non-personally identifiable information about your visits to our website and your interaction with our communications, including advertising.

How to opt out, remove or modify information you have provided to us.

You have the right to withdraw any consent you’ve given with respect to our use of your personal data. Furthermore, you have the right to access your data, and to modification or deletion thereof at any time.

To modify your (email or sms) subscriptions or to completely opt-out of receiving Converse communication, please let us know by modifying your preferences in the “view or change my profile” section of any Converse EU Website. Please note that due to e-mail production and sms production schedules, you may still receive any mailings or sms messages that are already in production.

To delete all of your online Converse account information from our database, sign into the “view or change my profile” section of any Converse EU Website and click “delete my profile”. Note that if you request your account information to be deleted from our database, we may maintain information about individual sales transactions in order to service that transaction or for record keeping. This information will not contain credit details.

Protecting your information

We use a variety of security measures, including sophisticated encryption and authentication tools to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. When you place orders or access your personal information, we require the use of a secure server. All credit card information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be only accessed as stated above. Regardless of these efforts, no data transmission over the Internet can be guaranteed to be 100% secure.

Changes to our privacy policy

If we decide to change our privacy policy, we will post the changed policy on the Converse EU Websites. You are advised to regularly check whether our privacy policy has changed. This policy was last modified in January 2011.

Questions and feedback

We welcome questions, comments, and concerns about privacy. Please give us any and all feedback pertaining to privacy by contacting us at

© 2014 Converse Inc. All Rights Reserved